SEO in Philadelphia

SEO Basics: 5 Video Resources

June 11, 2011

I frequently encounter people with a wide range of SEO knowledge from highly experienced professionals to those just starting out. Regardless of your level of expertise, there are a wide range of Search Engine Optimization videos that will help you learn the basics, understand current issues or just blow your mind. Check out these videos [...]

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The Importance of On Page Factors

June 8, 2011

I’m a big believer in the fact that the bulk of what gets a website ranked in Google is rooted in off site factors. I thought this belief was just common, accepted fact. That is, until I started having more conversations with some local (Philly area) SEOs. To be clear, when I talk about off [...]

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Improve Canonicalization with Webmaster Tools Parameter Handling

June 5, 2011

Regardless of what you may think, Google needs help to develop a clear understanding of what’s on your website. Unfortunately, if you work with ecommerce sites that append URLs with parameters it’s not hard to create thousands of pages that can make it tough for Google and negatively impact your search performance. There are a [...]

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QR Codes and Real Estate Listings

February 5, 2011

It’s surprising that most real estate companies still aren’t taking advantage of the QR (“Quick Response”) Codes. With smartphone sales skyrocketing one would think that the usually aggressive and marketing savvy real estate companies and agents would cater to mobile users. The above real estate listing gives strollers/potential customers “instructions” for how to view property details and photos online. While I like this [...]

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On-site Blog or Off-Site Blog?

November 14, 2010

I often get asked by clients whether it is better to have a blog as part of the site or use a 3rd party blogging platform such as Tumblr. Personally I feel there are advantages to both, but I always recommend having an on-site blog. An on-site blog, such as one at www.yourdomain.com/blog (this is [...]

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New Google Local (Google Maps 7-Pack) Layout Spotted

July 13, 2010

Yesterday morning while I was looking for a dentist in Philadelphia, Google “served” me its new tested layout for the Google Maps 7-Pack (universal search with 7 results from Google Maps). In general the new layout gives local results more prominence on the search result page. Mike Blumenthals, who probably knows more about Google Maps [...]

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How to Make Calls To Action More Effective

May 11, 2010

I love learning more about the thought process that goes into a purchase and finding new ways to increase conversions. A way to make calls to action even more effective is to ask yes/yes questions. What I have found helpful in increasing conversions is to give people a choice between two actions we would like [...]

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Money Saving AdWords Tip- Watch out for Duplicate Keywords

May 4, 2010

A far too common occurrence I come across is clients having the same keyword in multiple ad groups or campaigns. Why compete against yourself or rely on Google to choose? It’s important to ensure every keyword appears in the account only once. Save your money and retain control over your AdWords campaign by performing a [...]

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