SEOinPhiladelphia

Yesterday morning while I was looking for a dentist in Philadelphia, Google “served” me its new tested layout for the Google Maps 7-Pack (universal search with  7 results from Google Maps).  In general the new layout gives local results more prominence on the search result page.  Mike Blumenthals, who probably knows more about Google Maps

I love learning more about the thought process that goes into a purchase and finding new ways to increase conversions. A way to make calls to action even more effective is to ask yes/yes questions. What I have found helpful in increasing conversions is to give people a choice between two actions we would like

A far too common occurrence I come across is clients having the same keyword in multiple ad groups or campaigns. Why compete against yourself or rely on Google to choose? It’s important to ensure every keyword appears in the account only once.

In this post I give 2 examples of how a local event can be used in your search strategy.

A few ideas for small business owners using freely available tools to research the local market.

Local car share SEO review – my two cents.

TechnicallyPhilly.com featured a great article on hyperlocal news/reporting websites in Philadelphia metro area.

Representatives from Acxiom, Localeze and InfoUSA describe processes and challenges behind collecting accurate local data. Learn how to ensure your online business footprint is accurate and up to date.

Have you experienced a drop in traffic from the Google Product Search vertical? Read my summary of the recent ChannelAdvisor webinar.

July’s SEO Meet up in Philadelphia took place at the Manayunk Brewing Co. Thanks everybody for a warm welcome!