During the July Meetup of the SEO Philadelphia Grail we focused both a recent hot topic and a perennially challenge in the in the marketing world: Google Plus and SEO tips for the Holidays. (Slide Deck PDF Here).
Although many people at the Meetup hadn’t had the opportunity to experiment extensively, we enjoyed a spirited conversation about this emergent social network. To date there are apparently 18 Million users and to date there’s a great deal of buzz. Some of the points we hit include:
- Attractive Simple & Clean Interface
- Unthreatening to Non-Technical People
- Too Early to Know if Business Can Benefit
- Possible Google Plus Ranking Impact
- Underestimated Facebook Backlash
Overall it was a quality conversation that laid the groundwork for some more experimentation in the coming weeks. Furthermore if you want to take a deep dive into Google Plus, connect with Lynette Young the Google Plus freak.
SEO Tips for the Holidays
It’s 90° + in Philly and if you’re an ecommerce merchant or an SEO that assists them then it’s time to start thinking about the holidays. Therefore we reviewed some basic SEO strategies that anyone concerned about maximizing their 4th quarter sales should consider. From my perspective many of these tips just make sense and weren’t intended to be super secret strategies, but just some basics where some simple effort should provide a lift come the holidays. Here were a few tips we touched on that include both online and offline:
- Engineer Publicity Opportunities for Link Building
- Consider Partnerships to Increase Traffic
- Create a Holiday Content Strategy
- Focus on Special Special Dates, Events & Marketing Offers in Keyword Research
Perhaps the most discussion surrounded partnership arrangements with companies that sell complimentary and the development of holiday content focused on events. Eppie provided a great example of a holiday video he created for a former employer that built links and drove business with only a modest investment. Furthermore we also touched on how small businesses can take advantage of how poorly local holiday events are marketed by creating guides and related content.
Overall the Meetup was a great success. If you’d like to get in on a future event, join the SEO Grail Philadelphia Meetup.